Let’s paint the big picture

Successful companies have a strong brand, a healthy company culture and a solid relationship with the surrounding world.
It is our mission to help you master these three domains.

The Naked Truth

Healthy culture + Healthy brand

= Healthy business

This Is Where We Are

The era of “the business of business is business” is over.

Companies are evaluated according to their positive contribution to the greater good. Shareholder value is no longer the main driver. Shared value, instead, is of growing importance. Businesses need to understand the context of history, culture, environment, economy, society and technology in order to be relevant to their audiences.

We can help you grow your contextual leadership intelligence.

The Most Important Act of Leadership

Help your company breathe.

Company culture is about values and behaviours. Brand is about purpose and relevance. When we think of the relationship between company culture and brand, we like to describe culture as the oxygen and brand as the activity of breathing.

These two interact and are hard to separate. However, if there is no oxygen, it is impossible to breathe. This is why nurturing company culture is the most important act of leadership.

What’s up

Denise Lee Yohn

March 11, 2019

In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.