Brand Strategy

Your brand isn’t just a concept. It’s a she or a he.

Your company’s success depends on your brand’s ability to act human. By charming people you turn customers into enthusiastic followers and, eventually, into loyal friends.

This is how a mere venture turns into a profitable business.

Brand Strategy in a Nutshell

It’s time to define your purpose.

Brand strategy is about defining ways to become more relevant to those your company wants to serve. As Wally Olins, a pioneer in brand management, said, there are three questions that need to be answered when managing your brand:

“What are we?”, “What do we stand for? and “What do we want to become?” Olin’s also known for his belief that branding’s an organizing principle for practically everything a business does. We are happy to help you answer these pivotal questions and become more relevant to people.

Did you know

The operating profit of companies that have a clear brand-orientation is on average twice as big as the operating profit of companies that don't have one.

Our job is to create distinctiveness and consistency

This requires fixing fundamentals, finding the most suitable partners and leading them as one team. Together we will:

  1. Generate customer and market insights

    We help you find the most profitable audience.

    Deliverables
    • Customer segmentation
    • Positioning analysis
    • Customer behaviour analysis
    • Influencer analysis
    • Opportunity analysis
  2. Create the brand strategy

    We help you state why you exist and what you stand for.

    Deliverables
    • Brand position
    • Brand vision and mission
    • Brand values
    • Value proposition
    • Brand personality
    • Brand KPI setting
  3. Design the brand experience

    We help you document how the brand strategy is reflected in everything you do.

    Deliverables
    • Product and service design
    • Brand guidelines
    • Design DNA
    • Communications strategy
    • User insight
    • Marketing strategy
  4. Bring the brand alive internally

    We help you bring the brand alive internally.

    Deliverables
    • Brand trainings
    • Spokesman’s brief
    • Branded processes
    • Branded work spaces
  5. Bring the brand alive externally

    We help you express your personality across all touchpoints.

    Deliverables
    • Bought media
    • Owned media
    • Earned media
    • Shared media
    • Retail spaces
  6. Measure performance and adjust

    We help you ensure the effectiveness of all activities.

    Deliverables
    • Performance analysis
    • Suggestions for improving the performance

What’s up

William P. Barnett

September 9, 2019

In this podcast you will learn how you can encourage your co-workers to share their non-consensus ideas, the ideas that are risky.