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Welcome to join the Company Culture Hackathon. In this series of podcasts we explore the concept of company culture and help you as a leader to find ways to assess and curate it.
In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.
This podcast is brought to you by Co-founders, a company specialised in systematic brand innovation and company culture.
Your hosts are two business leaders, Ia Adlercreutz and Max Mickelsson, who feel passionate about these themes:
“When we think of the relationship between the company culture and the brand of the company, we like to describe culture as the oxygen and brand as the activity of breathing. Culture consists of our values and our behaviour. If the core of the business is what is below the line in financial terms, culture is what is above it. Brand strategy is about the expected behaviour and about how to be meaningful in the bigger context. These two concepts interact and are very hard to separate. However, if there is no oxygen, it is impossible to breath. This is why nurturing the culture is the single most important leadership act.”