Denise Lee Yohn

On the Power of Culture Brand Fusion

As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.

Denise Lee Yohn is one of the world’s leading experts in the field of building brands, a speaker and author of several books including What Great Brands Do. Her latest book is called Fusion and it explores how integrating brand and culture powers the world’ s greatest companies. She has been a regular contributor to the Harvard Business Review blog and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, among others.

We had the privilege of interviewing Denise and we are happy to share her insights on culture brand fusion with you.

Recent Posts

  1. Event recording: Artful Leaders in Times of Transition (2nd edition, Ecosystem Relations)

  2. Additional Q&A: Artful Leaders in Times of Transition (1st edition, Company Culture)

  3. Event recording: Artful Leaders in Times of Transition (1st edition, Company Culture)

  4. Tech policy will play a role for your business, too

  5. Z-sukupolvi vauhdittamaan bisnestäsi

  6. Art as a Method to Revive Organisational Culture

  7. Brändijohtaja 2.0

  8. Arts and Business – A conversation between Ben Hartley and Alexandra Marila

  9. Taide, humanismi ja pandemia

  10. Sonja Lahtinen at SHIFT Business Webstival 2020

  11. The Impact of Hybrid Work for Organisational Culture

  12. Arts and Business – A conversation between Dr. Thomas Girst and Alexandra Marila

  13. Arts and Business – A conversation between James Hill and Alexandra Marila

  14. Sonja Lahtinen & Gofore

  15. The Rise of the Life-Centric® Approach

  16. Arndt Pechstein

  17. Dr Arndt Pechstein on Hybrid Thinking

  18. Doreen Lilienfeld

  19. Ben Hartley

  20. William P. Barnett