Hoivanet is a care company, which aims to be a one-stop shop for services for families with children.
In 2017, Hoivanet needed to renew its brand to reposition itself on the market. Minna Isotalus, the CEO, contacted Co-founders to better understand the process.
Our collaboration with Hoivanet started by conducting a qualitative study that focused on understanding what the industry looks like, who the potential customers are, what their desires are and, finally, how they experience the Hoivanet brand in comparison to other brands.
Based on this research, we created a brand strategy that, we believe, will set Hoivanet apart from its competition. To speed up the implementation of the brand strategy, we engaged the key personnel in the process from the very beginning.
The focus of our work was to create an approachable brand identity with a clear vision and mission that would drive business decisions across functions.
The brand now permeates the entire company. This includes everything from everyday processes, such as selection of personnel, to marketing communications and the development of their service portfolio. A well-designed brand manual helps both the employees and external partners to implement the brand strategy in a consistent manner.