The Rise of the Life-Centric® Approach
Why should businesses avoid becoming bogged down in customer-centric solutions?
Business Opportunities Around the Circular Economy
Where there is a problem, there is a business opportunity. Where there is a big problem, there is big business.… Read more »
About the Future of Jobs and How it Relates to Company Culture
A lot of interesting material is published as background for the discussions at the World Economic Forum (WEF) summit in… Read more »
Risky Business and the Need to Get the Context Right
World leaders in politics, academia and business are meeting in the coming weeks in Davos at the World Economic Forum… Read more »
Is your brand fit for China?
So very many people. So very high buildings. So very few parks. Here in Hong Kong. I am sitting at… Read more »
Ensure your success by adding just a little bit of disruptiveness
We love success-stories. Furthermore, we would love to be part of one. We would love to be part of something… Read more »
This is how branding icon Marc Gobé kicked off my career
Branding is my passion. Creating a clear value proposition and an irresistible brand story is what drives me, what makes… Read more »
Warm, competent brands win big. Social psychologists explain why.
I’ve worked with brands for the past fifteen years. Throughout these years, I have often used the “brand persona” as… Read more »
Why a great brand story is just as important as a great product
I remember it like it was yesterday. I was a young student shopping in a renowned department store. In my… Read more »