References

What the people who hired us say about the work.

CEOs, owners and board members in their own words.

Tapio Pajuharju

Tapio Pajuharju

Former CEO, Harvia

“We chose Co-founders as a partner in order to speed up the transition from having an engineering mindset to an end-customer mindset.

What I like about Co-founders is that they combine the top consultancies’ skillset with the ability to be close to the customer. Their approach is tailor-made. They really fine-tune the process. I witnessed an extremely good systematic approach throughout the project.”

Leif Frilund

Leif Frilund

President and CEO, Walki Group

“I think that Co-founders have a very strong understanding of Walki and our business logic. Through their work, they have become an extension of our team.

If I were to recommend Co-founders, I would say just this: I don’t think you will find this kind of in-depth view on branding, company culture, future trends from another consultancy. I think they don’t have much competition at the end of the day.”

Maria Martikainen

Maria Martikainen

Co-owner, Genelec

“What differentiates Co-founders is their ability to really listen. They have a humble attitude that shows that they know what they are doing, they have lots of knowledge, they have educated themselves and know what they are talking about, but they don’t let that make them proud in a wrong way. I think it’s a big thing that they have that kind of attitude and it’s part of their culture, it’s the way they do things.”

Caroline Grotenfelt

Caroline Grotenfelt

CEO, Famifarm

“As an entrepreneur and business leader, I am delighted by Co-founders’ genuine interest in our company’s business objectives and values. Co-founders boldly challenged us, Famifarmers.”

Hannu Keinänen

Hannu Keinänen

Former CEO, Ensto

“I would definitely recommend Co-founders. They have a very positive drive overall and a very brave and experimental approach – which made for a fascinating project together.

It was almost mind-blowing to get to work with the writer Riikka Ala-Harja on the short story inspired by Ensto’s culture and to gather our key people around the same topic when interpreting it.

I think people found some support through this work, and it made them more positive towards the very big strategic change that we had during the past year, when we divested almost half of the company.”

Petri Aaltonen

Petri Aaltonen

Former CEO, Encore

“Co-founders’ work combines the understanding of the big, strategic picture, with the grassroots, human insights gathered from our customers.

What drew us to Co-founders, was the ability to combine strategic thinking with hands-on doing. At the same time, they were external enough yet understood our business deeply, which was extremely beneficial to us. Their expertise and willingness to help and facilitate, to get the best out of our team.”

Annika Jyllilä-Vertigans

Annika Jyllilä-Vertigans

CEO, Paree Group

“Dabbling on the brand core of a business that has half a century of legacy to contend with, can be a delicate thing. I thoroughly appreciated the way the team at Co-founders ran us through the process of crystallising our thoughts in a manner that was respectful to our roots and open to our future.”

Andrew Bryson

Andrew Bryson

Chief Impact & Innovation Officer, FBN International

“We had a great experience working with the Co-founders team. They were able to distill a broad range of inputs and feedback from a diverse set of stakeholders into a compelling and engaging narrative.

When we launched the new positioning at our global summit, it resonated strongly with our community, and we have been able to build significant momentum for our work ever since.”

Stefan Åsten

Stefan Åsten

CEO, Halmeen Leipomo

“Co-founders stands out by challenging how leadership thinks, fostering trust and enabling us to grow as a company. Their ability to engage every level of the organization — from owners to employees — proved instrumental: they helped the board see the big picture and connected the Halme brand with our internal working culture. That combination has driven real, lasting change.”
Hannu Honkala

Hannu Honkala

Former CCO, Mylab

“Co-founders’ invaluable expertise in company culture and change management, along with their ability to facilitate and drive in a highly involving manner, played a crucial role in the implementation and success of our company-wide change project enabling us to shape and develop the identity of our entire company. Co-founders’ positive yet challenging approach helped us to infuse the essential and focus on that. We truly have enjoyed the ride we together started.”
Leena Hallamaa

Leena Hallamaa

Director, Communications & Customer Relations, Live

“Co-founders really has their finger on the pulse of societal and cultural issues. They can dig deep for human insights and find creative and efficient ways to communicate them in order to create distinctive and relevant brands on a societal level. For an organization like us, where the most important brand interactions are the everyday human interactions that our employees have with our customers and partners, we couldn’t have had an agency that only understands brands or only understands company culture.”
Jarno Fonsen

Jarno Fonsen

Owner, Pomarfin

“The strategy work went very well. The professional team at Co-founders managed to engage both our board and our entire management team, which was essential for the success of the process. The work proceeded in a timely and logical manner, leading to a clear plan that is now in the implementation phase.”
Allan Ruberg

Allan Ruberg

Board member, LEDiL

“I believe this is a format that companies with a strong engineering or technical DNA should use much more, as they sometimes seem to forget the Why questions and the Who questions. This work will not only result in the deeper re-thinking of the way that LEDiL see themselves as a company, but also to the way that they in the future will present themselves to the whole business ecosystem.”
Matti Hyytinen

Matti Hyytinen

Financial and Administrative Director, National Land Survey of Finland

“The strength of Co-founders as a partner lies in their ability to in a very holistic way understand different actors in our society. It was very inspiring to work with them and they really managed to get the whole team on board. By co-creating together, we managed to come up with some quite surprising solutions that we then developed further to concrete and scheduled actions.”
Riku Patokoski

Riku Patokoski

former Executive Vice President, Hoivatilat

“We had a strategic decision at Hoivatilat to expand our scope into larger projects – service environments, or service communities as we call them, and we needed help in that work. We wanted someone who could challenge our thinking and bring in new ideas, and that was the reason why I approached Co-founders. I didn’t have to have a very precise question or task to give, but we actually formulated a project together. We had some ideas of where we wanted to go, but how to do the project – there Co-founders helped us a lot. To me, that defines strategic work. With strategic work you don’t have the plan ready, but instead you work on it together.”

The work behind these words.