Analysis is everywhere,the creativity and energy are not.
You have waded through the reports, the audits and the market data. What is missing is not more analysis. It is the creativity and energy to act on what the analysis cannot see.
We combine business expertise with artistic creativity to release both.
You should call us when…
Growth needs a new engine.
Familiar solutions keep producing familiar results.
The team executes, but no longer questions.
People deliver the plan without owning where it leads.
A major transition needs direction.
An acquisition, new leadership or a shifting market calls for choices people across your organization can carry into action.
Success has become a constraint.
The strengths that made you successful may be narrowing what you can see next.
Selected work
More workGrowth, competitive choices and the complexity of success.

Case Genelec
How does culture evolve?
How could Genelec carry the essence of its culture forward without turning its legacy into something fixed?

Case Ensto
Seeing your own culture differently
What should Ensto carry forward from its legacy, and what needed to evolve for its next chapter?

Case Mylab
From acquisition to integration
How do two companies become one without losing what made either of them work?
Why our approach is different
Business expertise.
Artistic creativity.
Analysis is essential. But it does not always reveal the cultural friction, overlooked assumptions and strategic blind spots that shape what a team can see.
We bring artistic creativity alongside business expertise to explore those questions differently. At Ensto, a fictional story helped leaders recognise and discuss cultural patterns that had remained implicit.
Artistic creativity in businessHow the work moves forward
From a business question to choices and action.
We begin with what the organisation knows, then make room for other possibilities. That space is The Open. We help leadership teams explore it and bring a new direction back into everyday work.
How we workSome of our clients
“What I like about Co-founders is that they combine the top consultancies’ skillset with the ability to be close to the customer.”
People
Co-founders was founded by Ia Adlercreutz in 2016. Today it is led by Ia Adlercreutz, Partner and CEO, with two decades of brand, strategy and governance experience, and Mikko-Pekka Hanski, who joined later as partner. A co-founder of Idean, acquired by Capgemini, Mikko-Pekka is also an active chair and investor.


Let’s talk.
In the first conversation, we discuss what you need to achieve, what is getting in the way and whether we could help.
Ia Adlercreutz
+358 50 599 3832
Mikko-Pekka Hanski
+358 41 535 3281





















